Marketing your assets

It doesn’t do any good to prepare an asset to list if no one can find it, if it doesn’t look appealing. We know you need it to move fast and efficiently. We also know that the asset needs to get the best exposure possible. Audubon Realty is constantly reviewing the marketing tools we use to ensure we are giving your property the most effective exposure. Based on each property’s location, situation and best features we decide which aspects to promote and where. We target all venues that are best suited to the audience for your listing. Audubon Realty’s REO division combines online, mail, open house and print where it fits best, tapping into our extensive list of connections.

Listing the property/ Multiple MLS coverage

Once we receive the approved list price from our client, the property is listed within one business day. A For Sale sign is posted on the property, and we advertise the property for sale using methods customary in the marketplace, including offering the property for sale through the appropriate MLS. We also submit a copy of the MLS advertisement to our client.

Initial listing periods are 90 days, with optional 30 day extensions at the discretion of our client. We will prepare and submit Monthly Status Reports by the 5th day of the following month.

What makes Audubon Realty’s REO Division stand out in the REO space is the extra attention we give to being thorough from start to finish and getting the highest offer possible. Our asset marketing services include:

Market Research

  • BPO/Competitive Market Analysis
  • Property Research/History
  • Entering pertinent information in MLS ahead of time, allowing us to be active within five minutes of entering the list price.
  • Listing at Fair Market Value as often as possible. This typically results in calls within the hour and multiple offers coming within 48 hours, some less than 24 hours.

We network with local lenders to pre-qualify potential buyers, so when properties come available, they are ready. At Audubon Realty’s REO Division, we believe in working smarter, not harder, so we invest in the best technology. We treat our clients and other real estate professionals honestly, fairly, and respectfully.

List Price Reductions

We will re-list as deemed necessary by our client and real estate market conditions. We will prepare an updated BPO at a minimum of every 90 days. Once a price reduction has been approved and updated information provided to us by our client, we will market the property to advertise the price reduction according to our client’s wishes.

Offers and Offer Negotiation

Upon receipt of an offer or offers on the property, we work to ensure we submit offer information to our client within one business day. All offers, counteroffers and other offer activity will be documented. We confirm the purchaser is financially qualified, as is consistent with marketplace practices, state, and federal laws.

By utilizing our transaction management software, offers and negotiations will be tracked and documented, and once terms of the offer have been accepted by our client, a contract is generated through the tasking system.